Strategic Advisory for brands navigating growth, market entry, and cultural relevance.
I have spent fifteen years working on the question that sits at the heart of luxury brand strategy: how do you keep a brand culturally alive without losing what makes it worth caring about?
At Gucci, that meant building the narrative architecture behind campaigns that reached over a billion people while staying true to a brand identity with decades of equity behind it. At Paul Smith, it meant rebuilding cultural relevance in new markets — finding the right partnerships, the right communities, the right activation frameworks — while protecting the integrity of a design-led brand with a very distinctive voice. At Saatchi & Saatchi, it meant learning how creative thinking and commercial thinking can operate as a single discipline rather than two separate conversations.
What I do now, through independent advisory work, is bring that experience — and the structured frameworks developed across it — to brands at the moments when they need it most. Growth inflection points. Market entries. Partnership strategies that need to be built with discipline rather than opportunism. Positioning challenges that require genuine diagnosis before they require action.
I work with a limited number of clients at any given time, to ensure each engagement is approached with focus, clarity, and discipline.
Based in Los Angeles.
About
Services
Strategic Partnership Architecture
Identification and structuring of high-value brand alliances aligned with commercial growth and long-term brand equity.
U.S. Market Entry & West Coast Expansion
Strategic alignment for international and domestic brands navigating expansion within premium retail and experiential environments.
Brand Positioning & Go-to-Market Strategy
Executive-level brand architecture and launch frameworks translating creative vision into disciplined growth.
Retail & Experiential Growth Frameworks
Structured activation models connecting cultural storytelling with measurable commercial performance.
Engagement Models
Strategic Diagnostic Sprint (3-4 Weeks)
A focused, executive-level engagement designed to rapidly clarify strategic priorities, partnership opportunities, and growth direction.
This format is intentionally structured to deliver high-value insight into what matters - and what doesn’t - within a short timeframe.
Monthly Advisory Retainer
An ongoing strategic advisory engagement providing consistent senior-level guidance on key decisions moments across brand growth, partnerships, and market initiatives.
Fractional Strategic Partnerships Leadership
Embedded strategic leadership for brands at critical inflection points, shaping decisions and ensuring alignment between brand positioning, partnerships, and commercial execution.
This format is suited to brands that require a senior strategic presence across leadership conversations, partner negotiations, and commercial decision-making over an extended period.
Clivia is an extraordinary talent — a natural creative thinker with the ability, intellect and focus to analyse situations and resolve problems logically and provide practical solutions. Her ability to accurately discuss technical details and translate them into actionable insights is uncanny, and has put her at the forefront of this profession.
Fabio Becheri, Brand Advisor, CBO, CMO Former Gucci, Kering
Engagements are scoped individually based on the brand's stage, objectives, and depth of strategic support required.
Gucci — Cultural Narrative Architecture & Experiential Strategy
Managed and directed the development of a permanent cultural environment designed to translate brand heritage into a structured narrative experience.
The work focused on aligning spatial storytelling, visitor journey, and brand identity, ensuring coherence between historical depth and contemporary relevance within a living, evolving framework.
Paul Smith — Cultural Positioning & Partnership Strategy
Led the structuring of partnerships and activation frameworks aimed at reinforcing cultural relevance across key markets.
The work focused on aligning brand identity with external collaborations and communities, ensuring growth was driven through disciplined positioning rather than opportunistic visibility.